Visit Greenwich
Creating a distinct destination brand for tourism in Greenwich, London, and continuing to produce ongoing marketing design.
Working with the tourism destination company established by Greenwich Council, we have developed and evolved the brand since its launch in 2014, continuing to support the team with marketing materials and design assets. The brand identity is distinct to Greenwich and is continuously maintained to retain a fresh and contemporary brand language. Our work with Visit Greenwich remains particularly close to our heart – our studio was established in, and still calls home, the Royal Borough of Greenwich.
- Sectors and services
- Culture
- Brand presence
Brand creation
We worked closely with the client to identify the key assets and most recognisable elements of Greenwich's heritage and culture, including the home of time, artillery history, river connections, royal patronage, and in recent times, an arena for major musical artists. These were incorporated into a distinctive typographic logo.
A new strapline 'time after time' both links to the most well-known reason people visit Greenwich – to stand on the Meridian line – and to celebrate how each time you visit Greenwich you can experience something new and memorable.
As the brand has grown in age, we have evolved the look to ensure it maintains contemporary values and styling to suit a modern tourist audience.
“Working with Fit Creative to create a brand that would satisfy the many Greenwich partners was a real challenge, but one which they rose to and delivered with great success. The Visitor Guide perfectly captures our offer and does a comprehensive job in selling our attractions. Feedback via our Tourist Information Centre has been very positive, and sales have been very good.”
Barrie Kelly
Chief Executive
Visit Greenwich
“Visit Greenwich has had the pleasure of collaborating with Fit Creative for over ten years. Working with Fit Creative goes beyond the typical client/agency relationship. Their innovative thinking and creative design consistently elevate our projects. They approach each project as a true collaboration, ensuring every step – from initial concepts and proposals to the final product – is thoughtfully considered. They are always mindful of our budgets and timelines, consistently delivering projects on time and to an outstanding standard. Fit Creative's ability to grow and evolve with us has made them an invaluable partner in our journey.”
Kat Breese
Marketing Manager
Visit Greenwich
Visitor guides
Since the launch of the new destination company Visit Greenwich, we have designed and produced their visitor guides and map leaflets. These have steadily progressed and been refreshed based on visitor feedback.
Tourism marketing
We created a destination leaflet to be distributed all over London at major train stations and hotels, promoting Greenwich as an essential part of a visit to London. A distinct illustrated map of Greenwich highlights the many sights and events to be experienced.
Cruise tours continue to be a potential tourist market for Greenwich. We have worked with Visit Greenwich to support them in reaching these audiences and demonstrate the combination of heritage and contemporary experiences available in one place.
Merchandise design
A derivative of the brand identity, a range of Greenwich merchandise has been illustrated to incorporate icons for the various attractions and experiences at Greenwich.
Workzone programme
An employment initiative driven by Visit Greenwich for residents of the Royal Borough of Greenwich to promote careers in tourism, leisure and entertainment, the Workzone programme includes workshops and mentoring. We created the sub-brand for Visit Greenwich with bold visual language. We directed and produced several videos and the supporting marketing materials.
