Flower Skills
Brand development and website redesign and rebuild for a specialist construction training company in Greenwich, London.
Flower Skills is a long-established construction training specialist whose public profile didn't reflect the quality of their service. Having met the family owners through our work with Greenwich Council, they invited us to improve their brand and website. Working closely with the owners, we developed a more engaging brand identity while honouring the heritage of the name, providing the foundation for a full website redesign and rebuild. We continue to work with the team today, supporting their evolving communications needs and ongoing website development.
- Sectors and services
- Education
- Brand presence
- Digital + Film
Developed brand look and feel
A refreshed identity retained the founding name 'Flower Skills' but solved some of the issues around its communication and digital needs as well as creating a strong identity in the sector.
The hexagon featured as a strong brand element across the website design, as well as forming part of the logo. This helped to create a distinctive and dynamic-looking website.
In addition, we copywrote the new strapline ‘Build a future in construction’ to be more active and ambitious, presenting the benefits of training with Flower Skills.
Website
We worked closely with the client's whole team to identify their offer and restructure the website. As the key sales tool, the breadth of services needed to be clear from the landing page and through the navigation.
We created a new website built with a new CMS and designed with a refreshed brand, improved navigation, new photography of training in action and improved copywriting.
Photography
Construction is a very visual topic. We appreciated from the outset that new imagery would be needed to demonstrate the services and bring much-needed visual engagement to the new website. We conducted a number of photoshoots within the workshop spaces. The imagery created was used on the new website.
In addition, we conducted a training workshop for the in-house team to show them how to take their own photography in order to update content on their new website using the CMS and to build their social media profile.
“Our website was clearly in need of an update. We knew we needed a site over which we had much greater control but which we could manage without in-house specialist web design knowledge. We selected Fit Creative after seeing examples of their work and, especially, speaking to other clients, all of whom recommended them without hesitation. I am delighted to say that we, too, would recommend Fit without hesitation to anyone looking for a website rebrand.
The relationship with Fit is characterised by a personal, friendly and supportive approach. We agreed on challenging but realistic deadlines – and met them together. We are delighted with the end result – a modern, engaging website with integrated social media links that we can maintain and update ourselves without specialist knowledge.”
Mark Ager
Managing Director
Flower Skills
