GSM London
Supporting GSM London to market its education offer through its literature, ad campaigns and digital presence.
GSM London was a higher education provider offering degrees, postgraduate qualifications, and vocational and executive programmes with a strong focus on preparing students directly for the workplace. Over a long-term relationship, we became their lead agency for communications and strategy, delivering design across literature, advertising, digital, exhibitions, and internal communications.
- Sectors and services
- Education
- Brand presence
- Reporting
- Digital + Film
- Exhibition + Signage
Brand development
Over our long working relationship, we strove to develop the brand's look and feel and its strategic messaging to solidify the unique positioning. We worked closely with GSM London to identify its ‘career-focused’ offer and clearly communicate the targeted range of courses.
Photography
From our very first work with GSM London to today, the student body has always been at the heart of its marketing, and so most promotions feature genuine students. We have directed numerous photo shoots to create these images.
Student literature
We have worked across key documents such as the prospectuses as well as small-format leaflets, posters and flyers to promote courses for undergraduate, postgraduate, English language, vocational and executive levels.
From our very first work with GSM London to today, the student body has always been at the heart of its marketing and so most promotions feature genuine students. We have directed numerous photo shoots to create these images.
We have also developed a number of sub-brand products aimed at students, including the Recommend a Friend scheme, the Formation Zone business support programme and the Horizon Award additional accreditation programme.
Further design needs included targeted industry events.
Campaigns
We developed targeted ad campaigns and produced compelling headline copywriting, as well as supported rollout. These have been for both above and below-the-line assets, door drops, and e-campaigns.
Signage
We designed large-format signage and branding across both the Greenford and Greenwich campuses, helping to create ownership among students by using images of real GSM students.
Digital direction
We worked with the client's digital agency to consult on the structure and messaging for the website.
Many of the campaigns we completed included digital rollout and support with digital tools hosted through the website.
“We have worked with Fit Creative over a number of years, and they have proved themselves time and time again to be excellent in their sector. Fit regularly provides clear strategic solutions to promoting GSM London across both print and digital, as well as supporting us with our internal campus messaging and campaigns. In addition, they effectively manage projects to be on schedule and budget and are very responsive to some of our short-notice needs. They are a pleasure to commission and are always on hand to help us succeed.”
Clark McPhee
Head of Marketing
GSM London
