Work A refreshed brand for PCR

Shifting this brand presentation to focus on science and its impact

"Fit Creative’s work on our rebrand was exemplary. They not only brought a good design brain, but also a wealth of experience of working with health organisations, understanding of patients, impact and of what is needed to get buy-in from all the stakeholders along the journey."

Oliver Kemp

Working closely with the PCRC team we refreshed their brand to shift focus on to science and the impact their research grants can achieve for prostate cancer patients. The new brand is a bold move and hopes to inspire more funding for sciencific breakthroughs.

We launched the brand with a brand story to explain the need for the change and ambitions of the charity.

Creating the brand

Following a thorough process of analysing the current brand and gathering feedback from the internal team as well as vested stakeholders we identified which direction the brand refresh needed to take.

The name changed to Prostate Cancer Research. A bold identity was created to own the focus area of the prostate through the Big P graphic and to show both the science basis of the charity and its interconnections across scientists, patients and the medical world. 


A new strapline was established:
'Transforming research.
Transforming lives.'

This highlighted the focus and the ambition of the charity simply and has helped guide their communications and approach to all their activities. 

Graphic style

A contemporary graphic style and expanded colour palette has established a clean and modern look to sometimes complex pieces of information. 

Photography style

A photographic style has been identified for imagery of funded scientists, science in action, patient participation, fundraisers and events. 

Funding review

The brand launched with a key funding review report which has been sent to key stakeholders and funders to show the need for more grants in the UK and PCR's ambition to meet that need. 

Key communications items

In order to launch the brand as comprehensively as possible, a number of key items were redesigned with the new brand look and feel. 

Patient booklet

Fundraiser's guide

Wills guide

Also for this client


PCRC strategy plan

We developed the overall brochure structure and design to represent the 4-year strategy plan for the Prostate Cancer Research Centre (PCRC). The client was excited to move forward their brand image in this document in which they lay out their ambitious plans.


PCR annual reports

Working closely with the client since 2019 over a number of communications projects including their rebranding, we have designed and produced the last four annual reports. 


PCR newsletters

Engaging with the science and public communities for prostate cancer through a three-times a year newsletter. We design each issue of the newsletter to be in line with the rebrand we completed previously and to support clear editorial design.


PCR funding report 2020

A report highlighting the funding gaps and the research potentials for prostate cancer, now the commonly occuring cancer amongst men in the UK. We worked with our newly created brand to inject clarity and visual engagement into complex information. 

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